Top Digital Marketing Trends To Follow In 2024
The world of digital continues to evolve. As we enter into an era of new cookie landscapes, the next generation of Google’s Analytics, and marketplaces’ immense growth, here are some digital marketing trends to keep an eye on in 2024.
1. META IS EVERYWHERE.
Facebook officially changed its name to Meta. A digital world, where users can socialize, explore and create content. Not only this, but they can also monetize their content with the help of cryptocurrency and the blockchain.
Metaverse gives brands an opportunity to advertise their products in a way that would be unattainable in the real world. For instance: In 2021, Vans created a virtual skatepark in Roblox that allowed its players to earn points that they can redeem at a virtual store to customize their avatars. This park has seen approx. 48 million visitors.
2. SEO WILL BE GAME CHANGER
As search algorithms continuously become smarter and more contextual, brands need to focus more on providing meaningful user experiences. That being said, Google has also rolled out Mobile-First Indexing (MFI) in 2021. This means the search engine will prioritize indexing and ranking of websites that are mobile-friendly.
3. AI IS THE WAY FORWARD.
Apart from chatbots and other virtual assistants to generate content, marketers can also use AI solutions to automate pay-per-click (PPC), display advertising, conversion rates, SEM, keyword research, SEO, social media marketing and website analytics. In 2022, AI will be able to track consumers better than ever before, making the ads more relevant. Algorithms will also display content based on specific consumer needs. This will give a more personalized experience to the consumer while improving conversion rates for the advertiser.
4. THE DAWN OF 5G TECHNOLOGY.
G technology will bring millions of rural consumers into the high-speed data lanes where marketers can sell their products. It will also impact the digital duopoly of Google and Facebook as it will give telecom companies unprecedented data for ad services. The European Union has already made an ambitious plan of providing uninterrupted 5G coverage for major roads and railways by 2025.
5. THE CONTENT MEDIUM OF CHOICE: VIDEO
In a recent survey, 74% of marketers revealed that video has a better ROI than static imagery. The rising number of interactive ads, video channels and live streams are generating greater engagement across markets. With this growing popularity of video content, Instagram and YouTube are likely to witness a significant rise in expenditure in 2022.
6. SOCIAL COMMERCE
In 2021, brands like Walmart and Saks experimented with social commerce on platforms like TikTok and Instagram. This, too, will continue in 2022 as brands look for ways to shorten the distance from discovery to conversion. It will give marketers a whole new way to get their items in front of potential customers.
7. FIRST-PARTY DATA TO THE RESCUE
Google’s announcement of phasing out third-party data came as a shock to marketers. Now, the first-party data is bound to become more valuable. To adapt to this change, brands will need to find new ways to collect data from consumers directly and enrich that data with insights to boost marketing campaigns’ effectiveness.
CONCLUSION:
The field of digital marketing is expanding rapidly, to ensure you stay ahead of the curve, partner up with The Storm – a hybrid agency that blends Offline and Digital to create immersive brand experiences.
