THE STORM WEEKENDER: A VIRTUAL STAGE FOR UP-AND-COMING ARTISTS.

• CATEGORY : Entertainment
• BRAND : The Storm
• MEDIUM : Digital/Streamyard

PROBLEM:

With the entire world in lockdown for much of 2020, event venues shut their doors to COVID-19. Artists lost their stage whilst audiences were hungry for music and entertainment.

OPPORTUNITY:

STORM grabbed this opportunity to bring together musicians, artists, and entertainers from India to provide some much-needed human connection to those on lockdown virtually. We also wanted to help rising artists get their talent from their bedrooms, kitchens, and living rooms into audiences’ homes while the whole India was getting bored.

EXECUTION:

We brought digital and technology together to create The Storm Weekender: a live streaming event every weekend. From dance and music to stand-up comedy and folk, each weekend new talent debuted via the virtual stage provided by STORM – The Storm’s social channels. Additionally, we partnered with Facebook communities to reach across different demographics.

OUTCOME:

The performers felt a real connection with the viewers as they were seeing all their comments on their screen in real time. 32+ artists 12 episodes live-streamed 38 hours of content 49.83K+ views