HOW STORM HELPED LAKME LEVERAGE INFLUENCERS, SOCIAL & SALONS TO HELP WOMEN GET DURGA PUJO READY.
- CLIENT : Lakme
- CATEGORY : Beauty
- MEDIUM : Digital
BRIEF:
Establish Lakmé as a partner to make women look Pujo ready during Durga Puja.
IDEA:
Festive makeup is fascinating, but crafting the right look can be daunting. We wanted to help women stuck in a makeup rut during Durga Puja with Lakme Aparupa Tumi, Season 2.
EXECUTION:
We collaborated with a celebrity makeup artist, Aniruddha Chaklada to create 5 different makeup looks for 5 days of Durga Puja. Each look was posted on social media handles along with a step-by-step guide. As a part of the Aparupa Tumi, Season 2 beauty contest, we asked women to recreate those 5 looks and send in their pictures. Each entry was judged and gratified by celebrity influencers; Swastika Mukherjee and Aniruddha Chaklada. Additionally, a virtual masterclass was organized for BAs & salon beauticians to ace those 5 Durga Pujo looks.
OUTCOME:
2.9 million Impressions 2.5 million Reach 5.5 million Unique Views 750 BAs participated
STORM
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