HOW THE STORM HELPED THUMS UP HAVE A TOOFANI CELEBRATION DURING DURGA PUJA

IDEA:

We got people to reveal their adventurous side for a chance to be a part of ‘Toofani Gang' - a group of young and energetic people who will take on the city and make Durga Puja toofani.

EXECUTION:

We auditioned people wherein we gave them simple fitness tests and a few daring challenges to perform. At the end, the winners were announced and gratified by actors Abir Chatterjee and Parno Mittra. Well, that’s not it! To add starry thunder to their strides, the winners also got an opportunity to do pandal hopping with Abir Chatterjee and Parno Mittra on bikes and jeeps.

HOW THE STORM HELPED COLGATE RAISE AWARENESS ABOUT ORAL HYGIENE IN KOLKATA CLIENT

BRIEF:

A purposeful and meaningful solution to reinforce the brand’s commitment to ‘Keep India Smiling’ and spread awareness about the importance of Strong Teeth.

IDEA:

To instill that using Colgate Strong Teeth Toothpaste helps replenish natural calcium among all age groups, we did a mall activation.

EXECUTION:

We asked people to play a quiz to test their knowledge about oral hygiene and calcium. The winners were gratified with gift hampers. Additionally, people were encouraged to participate in AI Powered Smile-O-Meter, wherein after analyzing the smile the score was promoted along with a message of protecting the smile with Colgate.

HOW STORM IN COLLABORATION WITH RADIO MIRCHI HELPED MARUTI RAISE AWARENESS ABOUT TRAFFIC SAFETY

PROBLEM:

People fail to adhere to the government’s rules which increases the chance of road accidents.

OUR SOLUTION:

Reward men managing traffic in the city, appreciate those who follow traffic rules with prizes and get the ones who disobey the rules to sign a pledge.

EXECUTION:

As part of the activity in the city of New Delhi, a convoy of branded cars were flagged off daily to visit traffic signals and cover important market places, residential colonies, schools and colleges on the way. At every traffic signal, our personnel gratified the city's traffic police for helping the city improve their traffic sense Prizes were given to those citizens who were seen adhering to traffic rules. The ones who were caught disobeying the traffic rules were asked to take pledge to follow road safety by signing a pledge card.

OUTCOME:

1 lakh pledges were collected.